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Customer
Loyalty, Gift Certificates, Gift Cards, and Loyalty Programs
Why a Customer
Loyalty Program?
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To learn about
your customers' spending profile
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To learn how
much they spend
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To improve
repeat business
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To retain
customers
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To increase the
frequency and amounts of their purchases
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To learn when
your customers stop buying
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To learn the
history and detail of their purchases
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To make your
competitors follow your lead
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To reward your
best customers
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To learn
customer preferences
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To compile
customer demographics
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To find out if
customer revenue increases from year to year
We all know that it costs less to
retain your current customers than it does to draw new ones!
Facts about Customer Loyalty Programs
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It costs 6 times
more to get a new customer that it does to keep one
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Loyalty programs
that are run efficiently increase profits
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Loyalty programs
can be implemented to your existing POS system at a very small cost
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A loyalty
program card can be used in conjunction with a gift certificate card
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Loyalty programs
need to be carefully designed so they can be profitable
Click here for more
information on Loyalty Cards and Gift Certificates

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